Sunday, November 3, 2019

AD:HOC Privat Brauerei

Ad Hoc is an interesting word. It means:

ad hoc
/ˈæd ˈhɑk-ˈhoʊk/
made or happening only for a particular purpose or need, not planned before it happens:
The ad hoc committee will meet next week.
Unfortunately, we deal with problems ad hoc.

(Definition of ad hoc from the Cambridge Academic Content Dictionary © Cambridge University Press)This sums up my brewing activity very, very well. HOC also works as an anagram for , "Herald of Change" which is the basic meaning of my name, and has been the working title for my brewery for quite some time. (Look back through earlier posts if you wish to follow that rabbit hole... 😜)Whilst in Germany, I changed the working name to, "Aus Deutschland: Herald of Change," that is, "Out of Germany, Herald of Change." So, AD:HOC is the short form, and Private Brewery, (as I don't sell my beer) translated as, "Privat Brauerei," giving a full working name for my brewery as, "AD:HOC Privat Brauerei."I like the name. It's catchy, easy to remember, and very workable. So, look forward to trying some of my brews, on an AD:HOC basis. 😛

Until next time,
It's Your Shout, Mate!